CINE GUCCI | HIGH-END EVENT
Luxury Fashion Event Takes the Stage in Vietnam’s Premier Cultural Space
In April 2022, Gucci selected Vietnam as one of only eight global destinations for its prestigious Cine Gucci world tour — an immersive fashion exhibition inspired by the golden age of Hollywood cinema. The Saigon Opera House, a historic French colonial landmark in the heart of Ho Chi Minh City, was chosen not only for its grandeur but also for Connecty Vietnam’s ability to translate Gucci’s global concept into a culturally resonant, site-specific experience. The event marked the largest edition of Cine Gucci in Asia.
Client
Gucci
Status
Completed
Type
Luxury Fashion Event | Pop-up Exhibition | Sensory Fashion Showcase
Delivery time
2022
Location
Saigon Opera House, Ho Chi Minh City, Vietnam
As Vietnam’s leading project management firm, Connecty was entrusted to oversee the full local execution of this world-class event — from technical coordination and construction supervision to quality control over materials and finishes — ensuring Gucci’s global creative direction was delivered with precision, speed, and cultural sensitivity at one of Vietnam’s most prestigious venues.
CONNECTY’S ROLE
Collaborated with Gucci’s global creative team to translate their vision of mid-century Hollywood glamour into the unique context of the Saigon Opera House — ensuring every spatial transformation reflected cinematic storytelling and architectural integrity, without altering the historical structure.
Managed 24/7 site operations with 200+ workers, completing both full installation and deconstruction within just 3 days — including national holidays.
Ensured seamless, on-time, and on-budget execution under extreme time pressure — reinforcing Connecty’s capacity as a trusted project management partner for global brands in Vietnam.
Delivered complete design and construction coordination, converting global concepts into locally buildable solutions.
YOUR TRUSTED PARTNER FOR BRAND ROLLOUTS
IN VIETNAM
Specialized in luxury F&B, bars, nightlife concepts, and cutting-edge hospitality formats
Operational site experience
Full project management from concept to handover
Transforming client intent into purposeful spaces
Global-standard delivery with local expertise
Supported by the client’s trust, this project further demonstrates Connecty’s strength as an embedded local partner who turns ambitious concepts into operational realities with global precision and local insight.
Cine Gucci set a new standard for luxury brand experiences in Southeast Asia — blending global design with local context under Connecty’s expert management. The project reinforced Connecty’s position as Vietnam’s leading project management partner for world-class commercial spaces and events.
